The most important 'content' of your pages is the page title. This is, for example, also your title as it appears in blue at Google when your website is found.
Your page title is determined by the 'label' you give to the page. So make sure you make this name as relevant as possible - in other words, give each page a 'name of meaning'. For example, you can give the homepage the name 'Home' (little meaning) or, for example, 'Welcome to Ziber - website software for graphic professionals'. In the latter case, the homepage of your website will become easier to find on the words that are important to you (in our case, for example, 'Website software'). Of course, that's better than 'Home' (no one is looking for the term 'Home' to find you).
This page title also appears in all internet addresses (the page URLs) of your Ziber website. All Ziber websites are optimized for findability at Google. All Ziber website apps, such as News, Products, Living, ..... etc. are also equipped with this technology. For example, the name of a product is automatically incorporated into the title and URL of the product page. The title of a news item is automatically incorporated into the URL of this news item on your website.
In short, always fill in descriptive and clear titles and your website will be easier to find on the relevant (obviously important to you) terms.