People search Google based on keywords (also known as "search terms"). For example: 'design trash can'. Another is looking for the same thing, but uses different keywords, for example 'nice pedal bin'. Of course it comes down to the same thing, but with regard to the texts on the site, this must of course be taken into account. If you want your website to be found on both searches, you will have to make sure that you also use all these words in the texts of your website. You can then make the description of a product like this as an example: 'This beautiful pedal bin has an exclusive design and is therefore a unique wastebasket'. All words appear in this text.
In other words, if you decide for yourself which words your customers could search for, you can write the texts on your website in a handy way, so that you can also be found on these words!
You can also take this even further, by choosing to make 2 pages in the case of the trash can/pedal bin example. Both pages are basically about the same thing, but verbatim you really focus both pages on the specific search terms (title, heading and texts). Then you turn these two pages into a 'landing page' for that specific search term.