Every Ziber website has a 'footer'. The footer is the closing at the bottom of your website, where you can place different content. For example, you can include good 'call-to-actions' here, which make it easy for a visitor to contact you (such as a response form or your company details). The beauty of the footer is that it appears at the bottom of your entire website, within every page - with always the same content. There is also an opportunity here with regard to findability. You can create links in your footer to the pages most important to you. Give the links as 'descriptive' text as possible.
By placing these links in the footer, they are automatically shown at the bottom of every page on your site. Because the link is everywhere, the link gets more value for Google, because you actually indicate that this is an important page. Has a strong effect on your findability!
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