Your Ziber website always has a so-called 'footer'. That is the space at the bottom of your website where you can place a comment form or a Google maps card, for example. It is also a valuable place to create links to the (optimized) pages that are important to you. Because the footer is at the bottom of every page within your website, the links in the footer are of great importance. With those links, which appear on every page of your site, you make it clear to the search engines what pages are important. This will make the search engine find them more valuable.
To create page links in the footer, go to your pages from the main menu. There you will always see the 'Footer' page (in green). Click on the 'edit' icon behind it to change the content of the footer. Keep in mind that anything you put in the footer will be visible right at the bottom of your site! It is very important that you use keywords that are important to you in the links, which correspond to the title and content of the relevant pages. Always try to remember to use the words that are important to you (what you want to be found for) as much as possible.
You can also place all kinds of other useful content in the footer, which make it easy for a visitor to contact you.